How can you reduce your Toms?

As the result of an idea that two people had at the IT@Cork conference less than a week ago, a new website is launched today to help us visualise our carbon emissions and how we might reduce them.

The average European creates 10 tonnes of CO2 per annum. The average American, 20 tonnes. To avert the dangers of Climate Change, we need to drop our CO2 production to 1 tonne per person. Problem: What is 1 tonne of CO2? How do you visualise it? Answer: You don't! You change the metric. 1 tonne = 1 person's annual CO2 production. 1 average person. 1 Tom.

Have a look and join in the conversation and pass it on, especially to all your friends and relations called Tom!