Economic growth need not require increased consumption

Excellent article in FT today by John Kay "Economic growth can be about better - not more" http://www.johnkay.com/in_action/566

He argues that as we get richer, we generally want quality not quantity, so economic growth does not necessarily increase the volume of "stuff" consumed.

Not sure I agree when our economy geared towards selling us equipment that cannot be repaired and breaks just in time for us to buy the new model! See toothbrush story below.